He grew up in the 80ies in a brewery and got infected by the smell of the brewery. He got his qualification as a brewing professional, his favorite place was the training workshop and the experimental plant. He was working at the brewery for years, then searching for his goal in life, wandered around the world and as a technician, he even got to the secret workshops of the Coca Cola Company (technology, syrup-making). After experiencing and learning a lot, he became inspired and decided to study at Corvinus University, majoring in fermentation industry. Then, one day he got the idea and collected all those people who have the potential to change this industry.